1991

MENCAP

Mark McConnachie
HND Graphic Design, Salford College

D&AD Gold

A series of persuasive, direct mail shots, with the intention of appealing to celebrities’ altruistic rather than egotistic natures. By giving a day or a voluntary performance, it was hoped MENCAP would raise enough money to build a new hostel every year for the next ten years, to benefit children and adults with learning difficulties.