1997

Paul Smith Point-of-Sale

Stephen Royle
BA (Hons) Graphic Design, UCLan

D&AD Gold
D&AD Student of the Year

The brief requested a new way of promoting the range of Paul Smith accessories which included shoes, socks, belts and ties with a unified identity. The approach tapped into the sometimes quirky and humorous Paul Smith range and delivered both an identity design and packaging design solution.

Each plastic mould packaged the accessories and had the secondary use of being a jelly mould.

Out of the ordinary and innovative with a universal appeal.